As we move deeper into 2025, the jewellery scene in Pakistan is showing an exciting blend of heritage and contemporary style. Whether you shop for bridal sets, everyday accessories or festive pieces, it helps to know what’s trending — and what’s fading out. At Kundan Gems Jewellers in Islamabad, we keep a close eye on these shifts so you can stay ahead and choose pieces that feel modern yet timeless. Here’s what’s in and what’s out this year.
What’s IN
1. Layered & Mixed Necklaces
The era of one single heavy necklace is being complemented — or even replaced — by layered looks. Thin chains with subtle pendants, mixed with chunkier lockets or heritage malas, are very current. Loto.pk+2Tyaani Jewellery Private Limited+2 You’ll see this in bridal wear as well as semi-formal accessories.
2. Statement Earrings & Bold Forms
Big earrings are making a bold appearance: oversized jhumkas, geometric hoops, ear cuffs and chandelier styles. These pieces are meant to stand out and make a fashion statement. Jadeno
3. Minimalist Everyday Jewellery
Alongside statement pieces, there’s a strong demand for jewellery designed for daily wear: fine chains, stackable rings, small stud earrings, delicate bracelets. These are versatile and align with modern lifestyles. Gul e Mohr
4. Traditional Roots with a Twist
Heritage motifs — like Mughal-inspired kundan, pearls, meenakari, regional beadwork — are being re-imagined in modern silhouettes. Brides and fashion-forward women are mixing tradition with modern aesthetics. Tyaani Jewellery Private Limited+1
5. Colour & Unusual Stones / Metals
Beyond plain yellow gold, pieces featuring coloured gemstones (emeralds, rubies, sapphires), mixed metals, and sustainable materials are trending. Also earthy, nature-inspired tones and textures are gaining ground. MINE OF DESIGN+1
6. Sustainability & Ethical Jewellery
More customers are asking: “Where has this gold been sourced? Are the gems treated? Is the production environment-friendly?” Jewellery with recycled metals, conflict-free gems and ethical craftsmanship is increasingly valued. Nayab Jewellery+1
What’s OUT (or Less in Demand)
1. Overly Heavy, One-Piece Mega Sets for Daily Wear
While heavy bridal sets will likely remain, for everyday or semi-formal wear the massive, single-block pieces are becoming less dominant. The trend is leaning to more flexible, layered and lighter options.
2. Over-The-Top Gold Only Looks
Pure yellow-gold monochrome looks, without variation or mix, are seeing less excitement. People are favouring combinations: gold mixed with silver-tone, white gold, coloured accents or layering with different metals.
3. Pure Vintage Re-Runs Without Update
Simply repeating past iconic designs without any modern update (in material, silhouette, or styling) is less compelling for the younger buyer. The demand is for “heritage re-imagined” rather than exactly old-style again.
4. Monotone Designs Without Versatility
Jewellery that can only be worn for one occasion or outfit is less appealing. The preference is shifting to pieces that can transition: from casual to formal, from day to night.
What It Means for You at Kundan Gems Jewellers
For our valued clients in Islamabad and beyond, here are a few actionable implications of these trends:
- If you’re shopping for bridal jewellery, consider layering options, mixed materials, pastel stone accents or heritage motifs with a modern twist.
- For everyday wear or as a gift, think fine chains, stackable rings, subtle earrings — versatility is key.
- Ask about material details: gold purity, metal mix, gemstone treatment, and whether the pieces incorporate sustainable or ethical practices.
- Think “investment + style” — choose pieces that reflect your personality, match multiple outfits, and will age well rather than fizzle out as a trend.
- We at Kundan Gems are constantly updating our collections to reflect these 2025 shifts — stop by our showroom to explore what’s new, what’s trending, and how you can build a jewellery wardrobe that works today and years ahead.
Final Thoughts
Jewellery in Pakistan in 2025 is more than adornment — it’s a statement of style, values, and individuality. Whether you’re looking for something ultra-modern, rooted in tradition, or somewhere in between, the key is to pick pieces that feel both relevant and timeless. At Kundan Gems Jewellers, we’re here to help you navigate the trends and find pieces that YOU will love wearing for years.
